What I Do
More than just a resource.
Sometimes the problem space is messy. Rather than avoid it, we will lean into the ambiguity. Together we will uncover the non-obvious insights at the heart of authentic, ownable, and game-changing products, services, and experiences.
PROJECTS
Amazon
Pick-up Station Exploration
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I worked with Amazon to move the team from insight to concept. We used a structured, design-led approach to guide the team through the process of converting knowledge to action.
J&J Ethicon
Product Design Sprints
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The team used a user-centered ideation approach to develop systemized solutions and designs of new products.
GGP
The Future of Community Engagement
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Together, we explored principles that make a community. Findings were used to develop strategic frameworks for the future of consumer behavior and brand engagement.
COURSES
Design Thinking for Innovation
Retail & Consumer Innovation
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Bridging the worlds of business and design, this course discusses innovation as a discipline to guide companies’ creations of new products and services. Design thinking is used to guide discovery of end-user needs.
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Bridging the worlds of business and design, this course discusses innovation as a discipline to guide companies’ creations of new products and services. Design thinking is used to guide discovery of end-user needs.
Design for Equity -
Design Research Methods
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Students are introduced to tools, methods, and approaches to ECD. The learning objective is to establish a foundation for human-centered design and innovation based on insight gleaned through the lens of research methods designed to illuminate often hidden inequities of our daily lives.
Design Thinking @ Rutgers
Executive Education & Continuing Studies
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Offered on a rolling basis, this course is designed for mid to senior level executives. This is a four-day facilitated training session in the tools, methods, and mindset of design-led innovation.
Finding Product Market Fit with Design Thinking
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Over 15 weeks, students learn how to test, iterate, and choose the best solution for a problem or set of problems. As entrepreneurs and innovators, students learn to ensure their product or service solves the right problem for the right segment in a way that creates differentiation and competitive advantage.
Throughout the course, students practice using design thinking to understand the needs of users, frame opportunities, and iterate using prototyping to develop new products, services, and experiences.
What I’m hired to do
Never satisfied standing still, my experience spans 25 years of working with diverse clients in industries ranging from Financial Services, Health & Fitness, CPG, Automotive, and Consumer Electronics. What my clients all have in common is they have asked me to help create something new, do something different, or help be something they currently aren't.
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Construct compelling change narratives and visions of the future
Craft proprietary, ownable point of views about the future
Identify and define whitespace opportunities
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Frame / reframe the current state
Separate signal from noise
Engage and co-create with stakeholders
Convert facts and findings into insights and guiding principles
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Create and develop scalable product and/or service platforms
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Set conditions to adopt design thinking and human-centeredness
Create capacity and capability building through the adoption of the design thinking toolset, skillset, and mindset
Executive and team-based training and coaching on design thinking, design doing, and human-centered innovation
You teach somebody the framework, and then they don't know what to do with it. Tony can demystify that.
That's what he does: he demystifies everything.
- Patricia (PK) Kelton, Lead Experience Design Strategy at Northwestern Mutual